Let me just say first that I agree with you.

The key is getting science itself on board with this idea. How do we communicate to scientists and the scientific community that they need to invest more in science communication, for the good of both themselves and everyone? Every five-year-old on the planet and most adults want to know “why.” Scientists sometimes know “why,” but, all too frequently, communicating it to people who want to know is simply not on their radar or not in their skill set.